Legal
Privacy Policy
Last updated: March 17, 2026
Who We Are
Aumlytics is an analytics and development agency based in the United States. We operate the website at aumlytics.com. You can contact us at hello@aumlytics.com.
What Data We Collect
Analytics data (with your consent)
If you accept analytics cookies, we collect anonymised usage data through Google Analytics 4 (GA4), including pages viewed, session duration, traffic source, and general geographic region (country/city level). We do not collect personally identifiable information such as your name, email address, or exact location through analytics.
GA4 data is stored in Google's infrastructure. You can review Google's privacy policy.
Contact form data
When you submit our contact form, we collect your name, email address, company name, and the message you send us. This data is used solely to respond to your inquiry. We do not share contact form submissions with third parties or use them for marketing without your explicit consent.
Technical data (no consent required)
Our web server logs standard access information including IP addresses, browser type, and pages requested. These logs are retained for up to 30 days for security and performance monitoring and are not used for profiling or marketing.
Cookies We Use
Essential cookies
| Cookie | Purpose | Duration |
|---|---|---|
aum_consent | Stores your cookie consent preference | 365 days |
Analytics cookies (only with your consent)
| Cookie | Purpose | Duration |
|---|---|---|
_ga | Google Analytics — distinguishes unique users | 2 years |
_ga_XXXXXXXX | Google Analytics — stores session state | 2 years |
We use Google Consent Mode v2. If you decline analytics cookies, Google Analytics still sends a privacy-preserving, cookieless ping to help model aggregate traffic patterns — no personally identifiable data is included and no cookies are set.
Your Rights (GDPR)
If you are in the European Economic Area (EEA), United Kingdom, or Switzerland, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Delete your data ("right to be forgotten")
- Object to processing of your data
- Withdraw consent at any time (you can change your cookie preferences below)
- Lodge a complaint with your local data protection authority
To exercise any of these rights, email us at hello@aumlytics.com. We will respond within 30 days.
Change Your Cookie Preferences
You can change your consent decision at any time by clicking the button below. Your current preference
is stored in the aum_consent cookie — clearing this cookie will cause the consent banner
to reappear on your next visit.
Data Transfers
Analytics data processed by Google Analytics 4 may be transferred to and processed in the United States. This transfer is covered by Google's compliance with the EU-U.S. Data Privacy Framework.
Data Retention
GA4 data retention is set to 14 months. Contact form data is retained for as long as necessary to handle your inquiry, then deleted. Server access logs are retained for 30 days.
Third-Party Services
- Google Analytics 4 / Google Tag Manager — analytics and tag management (Google Privacy Policy)
- Netlify — form submission handling (Netlify Privacy Policy)
Changes to This Policy
We may update this privacy policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be announced on this page.
Contact
Questions about this policy? Email us at hello@aumlytics.com or write to:
Aumlytics703-592-6544
hello@aumlytics.com