We're the Team That
Makes Your Data Work
Aumlytics is a boutique analytics and development agency. We're small by choice — it means every client gets senior-level attention, not delegation to junior staff.
Our Mission
Most small and mid-sized businesses are making decisions on incomplete or outright wrong data. Their GA4 is misconfigured. Their GTM container was set up once and never properly maintained. Their Shopify store's checkout events don't fire correctly.
We started Aumlytics to fix that gap. Enterprise companies have entire analytics engineering teams. Growing businesses deserve the same quality of data infrastructure — built by specialists who do this work full-time, not generalist agencies that "also do analytics."
Our work is defined by three things: clean implementations, honest assessments, and outcomes that you can actually measure.
Honesty Over Hype
We tell you what your data actually shows, not what you want to hear. If your tracking is broken, we say so. If your current setup is fine, we'll tell you that too.
Clean Craft
Every implementation is documented, version-controlled, and built so the next person — whether our team or yours — can understand exactly what we built and why.
Results Over Reports
We measure success by business outcomes, not dashboard vanity metrics. If the implementation doesn't improve decisions, it isn't finished.
Meet the Team
Three specialists. Deep expertise. Every project gets our full attention.
Ashwani Bhasin
CEO & FounderGoogle Analytics · GTM · Shopify
Ashwani founded Aumlytics with a mission to make enterprise-grade analytics accessible to growing businesses. With over a decade of hands-on experience in Google Analytics 4, Google Tag Manager, and Shopify ecosystem development, he has helped hundreds of e-commerce brands move from gut-feel decisions to data-driven growth. He holds Google Analytics and Google Tag Manager certifications and has architected tracking solutions for brands ranging from bootstrapped Shopify stores to multi-million-dollar Amazon sellers.
Charles Tatom
AI Agents SpecialistAI Agents · Automation · ML Engineering
Charles leads Aumlytics' AI practice, helping small and mid-sized businesses harness the power of AI agents to automate repetitive workflows and surface actionable insights faster than any human team could. His background spans machine learning engineering, natural language processing, and business process automation. He has deployed AI agent solutions across retail, e-commerce, and professional services — always with a focus on practical ROI rather than technology for its own sake.
Ann McBride
Head of MarketingDigital Marketing · Content Strategy · Brand
Ann brings strategic marketing perspective to every client engagement at Aumlytics. With a background in digital marketing, content strategy, and brand development, she bridges the gap between technical analytics implementation and real business storytelling. Ann ensures that the data Aumlytics helps clients collect translates into campaigns, messaging, and decisions that drive measurable growth. She is passionate about helping small businesses compete with enterprise players by making their marketing as data-informed as possible.
What Sets Us Apart
We're not a generalist agency that offers analytics as a line item. This is all we do.
No account managers, no handoffs. You work directly with the person doing the work.
GA4, GTM, Shopify, Amazon SP-API, and AI Agents. We go deep on five things, not shallow on fifty.
Every delivery includes documentation. Nothing is a black box.
Want to Work With Us?
Start with a free 30-minute consultation. We'll assess your current setup and give you an honest picture of what's working and what isn't.